So what are “Likes” and “Talking About This”, and why should I be concerned about either?
Facebook’s definition of “Like”:
Clicking “Like” under something you or your friend posts on Facebook is an easy way to let someone know that you enjoy it, without leaving a comment. Just like a comment, the fact that you liked it is noted beneath the item. Why this matters is because your message can get passed on to tons of people as a result of this sharing process.
Facebook’s definition of “Talking About This”:
- When someone Likes your page
- Sharing, liking or commenting on your post
- Answering a question
- Responding to an event
- Mentions your page
- Tags your page in a photo
- Recommends your page
- Claiming an offer
Whenever one of the above items occur, and it results in a news feed story being generated – then your Talking About This number increases by one. Remember, this number only shows the engagement for the last 7 days.
So, you may ask, “Why is This Important”? If you do not know what’s generating your Talking About This number, then how will you know what type of information to post. CHECK YOUR PAGE INSIGHTS!!!!