Confused About What to Tweet?

Are you a small business and looking to increase your reach to potential customers and clients?  As a small business owner you should concentrate on the rule of thirds.  One-third of your tweets should be about sales and marketing, one-third about general information and one-third should be about company information.

What to tweet about Sales and Marketing?

  • Event sign-up
  • Time-limited sales
  • Coupon codes
  • Website specials
  • Store/service specials
  • Contests

*Your sales and marketing pitches should be short so they can be retweeted.

What to tweet about Company information?

  • Your blog posts, site updates
  • Staff news
  • Customer support
  • Customer/clients news
  • Product tips
  • Press mentions

What to tweet about General Information?

  • Industry news
  • Retweets
  • Ask questions
  • Request help/suggestions
  • Personal Information

You may ask how often should I tweet?  Research has shown that small to medium businesses tweet on average 4 to 5 times a day.  Tweet at different times of the day.

Social media is here to stay, it is virtually impossible to ignore the potential power that social media can bring to your business.

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