Confused About What to Tweet?

Are you a small business and looking to increase your reach to potential customers and clients?  As a small business owner you should concentrate on the rule of thirds.  One-third of your tweets should be about sales and marketing, one-third about general information and one-third should be about company information.

What to tweet about Sales and Marketing?

  • Event sign-up
  • Time-limited sales
  • Coupon codes
  • Website specials
  • Store/service specials
  • Contests

*Your sales and marketing pitches should be short so they can be retweeted.

What to tweet about Company information?

  • Your blog posts, site updates
  • Staff news
  • Customer support
  • Customer/clients news
  • Product tips
  • Press mentions

What to tweet about General Information?

  • Industry news
  • Retweets
  • Ask questions
  • Request help/suggestions
  • Personal Information

You may ask how often should I tweet?  Research has shown that small to medium businesses tweet on average 4 to 5 times a day.  Tweet at different times of the day.

Social media is here to stay, it is virtually impossible to ignore the potential power that social media can bring to your business.

Follow me @barbtwit2

Like my page at facebook.com/barbsocialmedia101

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